GuestSmart CRM: Know Your Guests. Inspire Their Journey.

The intelligent CRM platform driven by AI that empowers luxury hotels to anticipate needs, personalize experiences, and inspire loyalty.

GuestSmart platform

Transform Guest Data Into Extraordinary Experiences

  • Unified guest profiles
  • Personalized communications
  • Predictive insights

Transform Guest Data Into Extraordinary Experiences

GuestSmart is a powerful guest intelligence platform designed specifically for luxury hospitality. It helps hotels truly understand their guests, anticipate their needs, and deliver personalized experiences that create lasting loyalty.

As the premier service partner for GuestSmart, IHS provides comprehensive implementation, integration, and optimization services to help you maximize the value of this innovative platform. Our expertise ensures GuestSmart becomes the foundation of your guest data strategy and personalization efforts.

GuestSmart collects and analyzes guest data from every touchpoint, creating unified profiles that reveal both explicit preferences and implicit behaviors. This intelligence enables you to deliver perfectly tailored communications and offers at every stage of the guest journey, from booking to post-stay engagement, turning one-time visitors into loyal advocates.

How It Works

1

Collect

Gather insights across all touchpoints including your website, booking engine, PMS, POS systems, and more. GuestSmart seamlessly integrates with your existing technology stack.

2

Analyze

Transform raw data into actionable intelligence using AI and machine learning that identifies patterns, preferences, and opportunities for personalization.

3

Activate

Deliver personalized experiences automatically through targeted communications, tailored offers, and service delivery insights for staff across all guest touchpoints.

26%

Average increase in direct bookings

32%

Higher guest satisfaction scores

41%

Increase in repeat bookings

3.8x

ROI on marketing campaigns

The Complete Guest Intelligence Platform

Discover the powerful features that make GuestSmart the leading guest intelligence platform for luxury hospitality.

Intelligence Engine

The core of GuestSmart, our sophisticated AI and machine learning systems continuously collect and analyze guest data from all touchpoints, creating unified guest profiles that combine explicit preferences with implicitly inferred insights from behavioral patterns. The Intelligence Engine identifies patterns and preferences that would otherwise remain hidden, enabling truly personalized guest experiences.

Key Features:

  • AI-powered guest profile creation
  • Preference inference from behavioral data
  • Data integration across all hotel systems
  • Continuous learning and refinement
  • Actionable insights for marketing and operations

Guest Portal

GuestSmart's Guest Portal provides integrated solutions for guest interaction and preference management throughout the entire journey. It enables seamless interactions at every touchpoint while collecting valuable preference data. For staff, it puts detailed guest insights at their fingertips, enabling personalized service delivery across all departments.

Key Features:

  • Self-service preference management
  • Journey-stage communication
  • Personalized content delivery
  • Mobile-optimized experience
  • Staff interface for service delivery

Campaign Orchestration

Create and manage sophisticated, automated marketing campaigns that deliver the right message at the right time. GuestSmart's Campaign Orchestration enables highly personalized marketing campaigns that speak directly to each guest's needs and preferences, driving engagement, conversion, and loyalty.

Key Features:

  • Journey-based campaign triggers
  • Dynamic content personalization
  • Multi-channel delivery (email, SMS, app, etc.)
  • A/B testing and optimization
  • Performance analytics and reporting

Content Personalization Engine

Deliver customized content and offers based on guest preferences and behavior patterns. GuestSmart's Content Personalization Engine shows guests only what's relevant to them, creating a more engaging experience that drives conversion and satisfaction across all digital touchpoints.

Key Features:

  • Website content personalization
  • Dynamic email content
  • Personalized offers and pricing
  • Upsell and cross-sell recommendations
  • Mobile app personalization

Loyalty & Rewards Management

Create and manage unique loyalty programs that reflect your brand and resonate with your guests. GuestSmart provides a flexible framework for developing loyalty programs that go beyond points and perks to build emotional connections that last.

Key Features:

  • Customizable program structures
  • Personalized rewards based on preferences
  • Member recognition tools
  • Program performance analytics
  • Integration with marketing campaigns

Business Intelligence & Analytics

Turn guest data into actionable insights that drive better business decisions and measurable ROI. GuestSmart's comprehensive reporting and analysis tools transform data into strategic insights across all aspects of your business.

Key Features:

  • Campaign performance metrics
  • Revenue attribution
  • Guest segment analysis
  • Preference trend identification
  • Competitive benchmarking

Solving Hospitality's Greatest Challenges

Discover how GuestSmart addresses the most significant technology and guest experience challenges facing luxury hotels today.

Fragmented Guest Data

The Challenge:

Hotels collect guest information across numerous touchpoints and systems (booking engine, PMS, POS, website, etc.), resulting in a fragmented view of the guest.

The GuestSmart Solution:

Our Intelligence Engine integrates with all your existing systems to create unified guest profiles, combining explicit preferences with implicitly inferred insights from behavioral patterns.

Impersonal Mass Marketing

The Challenge:

Generic marketing communications fail to engage guests and result in poor conversion rates and campaign ROI.

The GuestSmart Solution:

Automated yet highly personalized communications based on detailed guest preferences, behaviors, and journey stage ensure relevant messaging that drives engagement and conversion.

Missed Revenue Opportunities

The Challenge:

Hotels struggle to identify and capitalize on upsell and cross-sell opportunities throughout the guest journey.

The GuestSmart Solution:

GuestSmart identifies high-probability offers for each guest based on their preferences and behaviors, presenting them at optimal moments in the journey.

OTA Dependence

The Challenge:

Heavy reliance on OTAs leads to high commission costs and limited guest relationships.

The GuestSmart Solution:

By enabling direct guest communications and personalized offers, GuestSmart helps hotels build direct relationships and increase direct bookings.

Staff Knowledge Gaps

The Challenge:

Staff lack comprehensive information about guest preferences and history, leading to inconsistent service.

The GuestSmart Solution:

GuestSmart's Guest Portal puts detailed guest insights at staff fingertips, enabling personalized service delivery across all departments.

Loyalty Program Limitations

The Challenge:

Standard loyalty programs fail to differentiate the hotel or create emotional connections with guests.

The GuestSmart Solution:

Customizable loyalty frameworks that recognize individual preferences and enable unique reward structures aligned with your brand.

"GuestSmart has completely transformed how we understand and serve our guests. We've reduced our OTA dependence by 32% while significantly improving guest satisfaction scores. The platform pays for itself many times over through increased direct bookings and higher average spend per stay."

Sarah Johnson

Sarah Johnson

Director of Marketing, Grand Luxury Hotels

Maximize GuestSmart's Value with IHS

As the premier service partner for GuestSmart, IHS provides comprehensive services to help you implement, integrate, and optimize the platform to achieve maximum value.

Our deep understanding of both hospitality and technology enables us to bridge the gap between GuestSmart's powerful capabilities and your unique business requirements.

Implementation & Configuration

We provide end-to-end implementation services, including system configuration, customization, data migration, and integration with your existing systems. Our approach ensures a smooth deployment that aligns with your business objectives and technical requirements.

Systems Integration

We seamlessly integrate GuestSmart with your existing technology ecosystem, including your PMS, CRS, POS, and other operational systems. This creates a unified data flow that enables comprehensive guest profiles and seamless personalization across all touchpoints.

Staff Training & Enablement

We develop and deliver comprehensive training programs that ensure your team can effectively leverage GuestSmart's capabilities. From front-line staff to marketing teams and management, we help everyone understand how to use the platform to enhance the guest experience.

Ongoing Support & Optimization

Our relationship doesn't end with implementation. We provide ongoing support, regular performance reviews, and continuous optimization recommendations to ensure you're getting the maximum value from GuestSmart as your business evolves.

Strategic Services Enhancement

Beyond core implementation, our strategic technology services, guest experience design, data intelligence services, and marketing services all complement and enhance GuestSmart's capabilities, creating a comprehensive approach to hospitality technology.

Let's Discuss Your Needs

Every luxury property has unique requirements. Contact us to discuss how we can tailor our GuestSmart services to meet your specific needs.

Contact Our Team

Ready to Transform Your Guest Experience with GuestSmart?

Our team of hospitality technology experts is ready to help you implement and optimize GuestSmart for your property. Here's how to get started:

1

Initial Consultation

Schedule a consultation with our GuestSmart specialists to discuss your guest experience goals, current technology landscape, and specific requirements.

2

Assessment & Strategy

We'll conduct a detailed assessment of your current systems and data capabilities, then develop a tailored implementation strategy and roadmap.

3

Implementation & Training

Our team will handle the technical implementation, system integration, and staff training to ensure a smooth deployment and effective adoption.

4

Ongoing Optimization

Once live, we'll provide ongoing support and continuous optimization to ensure you're maximizing GuestSmart's value and achieving your business objectives.

Schedule Your GuestSmart Consultation

Speak with one of our GuestSmart specialists to discuss how we can help transform your guest experience.

Book Your Consultation

Have Questions?

Contact us directly to discuss your GuestSmart questions or to learn more about our services.

+61 8 6555 5555

[email protected]

Ready to Transform Your Hospitality Technology?

Our team of hospitality technology experts is ready to help you navigate the complex technology landscape and deliver exceptional guest experiences.

Schedule Your Consultation